Two New, Must-See Brands Debuting At March's Label Array
NAKED FEET
NAKED FEET is a capsule collection of signature artisanal casual footwear for today's confident, modern women. Naked Feet styles are a statement of strong lines
and crafted details for the contemporary sophisticate.
BRAND Q&A
Do you have a mantra or golden rule that your staff lives by?
Details are paramount. From the way our company operates to the efforts put into design and execution, it's the careful observation and follow up on details that really set a brand apart.
What's one interesting fact you'd like buyers to know about this brand?
Naked Feet is a new brand designed to fill the gap between sophistication, effortless luxury and all-day comfort. The shoes have tons of extra comfort features that you really have to try on to feel the difference.
If your brand was a place on earth, what would it be?
Somewhere between Santorini and Sydney - and everywhere in between. The soft, sophisticated colors of Santorini are a great inspiration, but who can resist the minimalist Mecca of Sydney?
Which designs/products are you most excited to present to buyers at the upcoming show & why?
Helixx is a fashion sneaker that's relaxed and luxurious. There are some gorgeous pastels available now for Spring, and some more edgy fashion hues like black patent and zebra for FW19. We've also received an incredible response to our sacchetto construction slipper (Fondo) set to be the biggest item of the season.
Who or what are some of your brand's muses & inspirations?
We love keeping up with Vanessa from Haute Pursuit and other leaders re-defining luxury fashion. We're very connected with our consumers, and keep constant communication open with our retailers to develop close relationships and understand how to meet the needs of the attainable luxury market.
What are some of the most exciting trends you are seeing?
Our design team has scoured the earth for trends all over the world, and we get very excited to incorporate a global influence to our line. Some of the big things we saw for FW19 is a cocooned trend of soft pastels and winter whites, designed around the concept of comfort and safety, along side western evolution, urban alpine nostalgia, and the new athleisure trends. Material also plays a big role in this season, with directional patent and animal prints on the horizon.
LULUBDESIGN
Linda Mason launched LuLuBDesign in 2015 when she created the LuLuwrap, a silk chiffon, boho-chic, fashion accessory for the woman who loves playful expression. The LuLuwrap can be styled 12 different ways to scale any look to the next level.
The brand's mission is to meld the ethereal to the everyday, to celebrate versatility and an effortless silhouette and to provide women a means to express their individuality while embracing change and having freedom of choice. What better way to express individual style and feel empowered than through what you wear!
DESIGNER Q&A
Do you have a mantra or golden rule that your staff lives by?
"The supreme accomplishment is to blur the line between work and play.” Be present, be playful, be divine.
What's one interesting fact you'd like buyers to know about this brand?
We create all of our fabric designs which are inspired from mystical symbols, geometrics, florals and photographs. We then have our unique designs printed onto silk chiffon and then we transformed them into our wearable art, the LuLuwrap .
If your brand was a place on earth, what would it be?
It would be a white sand beach leading to sparkling blue waters with gentle breezes flowing.
Which designs/products are you most excited to present to buyers at the upcoming show & why?
I’m excited about debuting the LuLuwrap to buyers at the upcoming show. I have been selling mainly to local boutiques and at curated fairs and am looking forward to finding connections.
Who or what are some of your brand's muses & inspirations?
I love Norma Kamali. Her use of silk and her versatile multi use pieces are an inspiration. Donna Karan’s new line Urban Zen it has such spirituality and elegant ease.
What are some of the most exciting trends you are seeing?
I love athleisure- inspired ease. I really like the pairing of a sheer topper (LuLuwrap) over leggings or wide pants. I really think it’s fun to wear it as an open skirt and add a pair of heels.