Brand Spotlight | MOLO: Elevated, Scandinavian Fashion for Kids
MOLO SS20
What makes MOLO stand apart in the kids' fashion marketplace?
Our Scandinavian design heritage, which shows in the way we do silhouette and shapes. In combination with our love for fun, innovative prints and colors – made using GOTS sustainably certified organic materials. We design kidswear made for active kids that supports movement with high durability – wash after wash.
What's new at MOLO? Can you tell us more about your new GOTS certified products?
Sustainability is an important part of the Molo DNA and we are on a sustainable journey where we continue to introduce new responsible solutions and practices. We are proud to be one of the few globally GOTS certified organic brands (certified by Ecocert Greenlife, certification no. 197496). We also work with recycled fibers, such as REPREVE recycled polyester, to secure a lower impact on both nature and human health. Lastly we believe that sustainability is also about quality and reuse. We strive to manufacture high quality kidswear that can be recycled many times, going from sibling to sibling and friend to friend.
Learn more in the fun video by Molo below:
New GOTS Certified MOLO designs
The best-selling “Rebecca” asymmetrical ruffle style from SS20 inspiring new designs
Are there any new designs that you are most excited to show buyers? And what makes them special?
We made a new dress called ‘Chloey’ inspired by one of our best-selling styles ‘Rebecca’. It is a light and elegant asymmetrical dress with poplin skirt and ruffles. For the boys we have introduced a new cool print showing our brand heritage. It is mix of prints from previous collections and combined in a new ‘Scrapbook’ print
Are there any new kids fashion trends you're noticing during this time?
We are seeing a consumer focus on the ‘buy better – buy less’ mindset, which we really encourage. For trends we noticed that comfy clothes are in high demand. Clothes that fits with a staycation vibe, now that travelling is not possible at the moment.
MOLO AW20
What season(s) are you currently selling & do you have immediates available?
We are selling the SS21 collection now and we have immediates available from the AW20 collection.
CAN YOU SHARE A SAMPLING OF SOME notable molo RETAILERS our readers can support?
Auntie Barbara’s – Beverly Hills, CA
Sweet Pea – Del Mar, CA
Bandana – Aspen, CO
Beansprouts – Vancouver
Kids Atelier – South Coast Plaza + various locations