Apparel News: Onsite and Online, L.A. Market Week’s Hybrid Model Sees Success
bY ANDREW ASCH & DOROTHY CROUCH | CALIFORNIA APPAREL NEWS, 10.15.20
Buyers descended on downtown Los Angeles’ fashion district in person and virtually October 12–14 for L.A. Market Week…
New experiences at the CMC
Through its CMC Uploaded virtual feature, the CMC hosted buyers such as Candance Simmons, owner of the All That & More Boutique in Culver City, Calif., who has never missed a market during her 10 years in business.
“You have to be able to pivot in your mindset and business, and I’ve always been impressed with how the CMC can help you pivot,” Simmons, who shopped Fern Liberson & Co. and Sandra Loulakis, said. “I did everything virtually. It was amazing.”
Onsite at the CMC, Mark Tunnell of Tunnell Fashions Inc. reported a good market with buyers traveling in from New York and Pennsylvania to place orders in his showroom. He reported interest in anything tie-dye, bike shorts, lounge pieces, pleated and tennis skirts, and cargo pants.
“Right now, I am having a lot of good sales at market,” Tunnell explained. “Everyone is putting one foot in front of the other and continuing to stock their stores with more merchandise. I just took a bunch of 1/30 deliveries, which is really positive for me.”
Candance Simmons, Owner of All That & More Boutique
Matthew Mathiasen of CMC with CMC Uploaded exhibitor Purebaby Inc from Australia