New to CMC: Mobile Showroom x EDWIN DENIM, Made in Japan
MOBILE SHOWROOM X EDWIN
We’re thrilled to introduce Buyers to the latest new Showroom now open at CMC. Debuting on 2C for Contemporary Collections, Mobile Showroom is the new destination for EDWIN, one of the industry’s most exciting premium denim brands.
SHOWROOM INFORMATION
Mobile Showroom • Suite C225 at CMC
Contact: rachel@mobileshowroom.com • 757.636.9371
Brand: EDWIN Denim USA
ABOUT THE BRAND
Established in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.
In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word "denim") debuted the first Made-in-Japan jeans.
By the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a precursor to stone wash that reproduces faded colors through careful abrasion techniques for a lived-in denim look.
Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit.
The relaunch of EDWIN USA stays true to the roots of EDWIN in quality, fit and innovation in washes. Honoring its heritage while adopting the same pioneering spirit to propel denim manufacturing into new frontiers, EDWIN combines thoughtfully designed jeans and innovation in sustainable manufacturing methods.
THE COLLECTIONS
True to its heritage, EDWIN combines thoughtfully designed jeans and innovation in sustainable manufacturing methods.
Sampling of current SS22 Women’s and Men’s Collections below. View Fall 2022 Collections during LA Market Week, March 6-9.
EDWIN SUSTAINABILITY & TRANSPARENCY
Launched in Tokyo in 1961, the EDWIN brand set the standard for Japanese denim production. In 2019, EDWIN USA launched with a new purpose: To radically transform the denim industry from a take-makewaste linear economy into a restorative circular economy that fosters mindful consumption. That’s why our materials are sourced from a carefully selected network of suppliers; our jeans are made at Saitex, the world’s cleanest denim factory; and we offer free repairs for life alongside forward-thinking recycling and upcycling programs. Our overall aim at EDWIN USA is to improve our environmental, social and economic impact, and lead the way in building a more sustainable and circular fashion industry.
EDWIN X STELAPOP
As part of EDWIN USA’s pledge to be sustainable & circular, the company has partnered with STELAPOP (Save Trees * Eliminate Landfill * Protect Our Planet) to create a collection of home decor items created using upcycled denim scraps. Learn more about this special capsule collection in the Showroom.
