Identified by Doneger-Tobe as a key trend in What People Will Wear for Spring/Summer 2025, ULTRA FEMME is an embrace of all that is traditionally “feminine.” Here’s an example of the trend throughout collections in the Women’s showrooms found on Floor 4C, open for LA Market Week, Sunday-Wednesday, January 12-15.

FRANK LYMAN DESIGN

SUITE C400

damarish@franklyman.com • 213-294-6973

Brands: Frank Lyman, Lyman by Frank Lyman

Open on Sundays for LA Market Week

Ultra-Femme comes in the form of Coquettish Polka Dots, Sensuous Silks and Draping, Embellishments, Tender Yellow, Feminine Rosettes, Ruching, and Watercolor Florals at Frank Lyman Designs.

SHARON KOSHET SALES

SUITE C401

sharonkoshetsales1@gmail.com • 213-623-6689

Brands: Azi Forwear, Bella Amore Italy, Carre Noir, Claire Desjardins, Compli K, Insight New York, Patrizia Luca Milano, Rain, Rain + Rose

Open on Sundays for LA Market Week

Visit Sharon Koshet Sales for Ultra-Femme Lace, Polka Dots, Feminine Draping, Rosettes, Embellishments, and Coquettish Suitings.

FERN LIBERSON & CO

SUITE C410

fernsfashions7@gmail.com • 213-623-1201

Brands: Beau Jours, Chalet et Ceci, Daniali, GG Jeans, Gigi Moda, New Label, Tango Mango, W.A.Y.

Open on Sundays for LA Market Week

Ultra-Femme Styles at Fern Libersion’s Showroom reflect Maximal Romanticism, Silks, Embellishments, and Lace, Boudoir Chic, Corset Silhouettes, Fluid Draping, Ruffles and Tiered Layers, Delicate Knit Layers, and Novelty Shirtings, Mesh Polka Dots, and Virtuous Ivory.

SHEILA LOTT SALES

SUITE C434

smlottsales@gmail.com • 310-508-5180

Brands: Dupatta, Kiki Sol, Iridium, Kozan, Lisette L, Mx Matthildur, Sacred Threads Spain in America, Trade Cloth, Trisha Tyler, Tulip

Open on Sundays for LA Market Week

Find Coquette Aesthetics, Soft Silk Fabrics, Ruffles, Ruched Detailing, Relaxed Trousers, Novelty Shirtings. Subtle Plaids, Jacquard Dots, and Abstract, Watercolor Florals.