Retailer Tips: Welcoming Customers Back Into Your Store
CREATE A WELCOMING ENVIRONMENT
Your customers have been stuck inside and are eager to get out & walk into new spaces. Make your store more inviting than ever before with these 3 essential tips for preparing your store as you re-introduce it to returning and new shoppers.
1. transform your store into a beautiful, wow-moment
Refresh your window front display and merchandise tables to create visually appealing spaces that will attract & welcome back your customers. Your displays should be beautiful and creative, causing passersby to pause and take notice. Your messaging should be inviting and make returning and new customers feel welcomed & inspired to shop.
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Image: Anthropologie
2. STOCK UP ON STYLISH ESSENTIALS FOR this NEW time
Focus your merchandising on the moment and on what your customers need versus pushing hot trends. Consumers are shopping practically these days. Pause on restocking new splurge items. Be sure to stock items your customers will find essential, such as stylish, comfortable, wear-anywhere lounge wear, basic and graphic tees, giftables with uplifting slogans, fashion-conscious face masks, warm-weather dresses, and straw hats, for example.
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Image: Retro Floral Sweatsuit by Paige
3. YOUR STAFF’S new accessory: but MAKE IT FASHION
Masks are a new basic accessory for today’s new normal. Select stylish matching or coordinating masks for your team to wear. Your customers will respond to your commitment to health & will be encouraged to shop your mask selection. Try cute colors & prints that match your store’s design & that will look bright & cheery to your customers. Be sure to have them in stock for those customers who compliment your staff & ask about them.
Image: Joah Love at AB Spoon Showroom
#retailtips series by Matthew, CMC Manager of Buyer & Community Relations
ABOUT MATTHEW
Serving as CMC's Manager of Buyer & Community Relations, Matthew Mathiasen's wealth of retail industry knowledge is gained from an extensive fashion industry background. From buyer and manager of renowned retail stores, to overseeing major fashion industry tradeshows, to owning his own fashion brand, Matthew's insights come from a unique and comprehensive 360 vantage point within the fashion industry.
Please feel free to contact us and connect with Matthew for questions and brand recommendations as you navigate LA Market.